ABOUT DEO

As a streetwear brand for the faith-filled Next Gen, DEO boldly and unapologetically honours God and counters today’s superficial obsessions.

DEO is emerging as a beacon of hope and purpose. The mission is simple yet powerful: to create expressive clothing that not only passes the drip test but also sparks meaningful conversations about faith, identity, and resilience. Drawing inspiration from key Biblical verses, including 1 Timothy 1:17 and Hebrews 12:1-2, DEO encourages you to trust in a God who removes burdens from their shoulders and the obstacles in their way.

"I believe that streetwear can be more than a passive reflection of culture," said Pete Hopper, founder of DEO and a passionate advocate for youth empowerment, “We’re creating something that resonates deeply, allowing you to express their faith and individuality through what you wear, while you honour God in the way you live.”

With a commitment to ethical and sustainable production practices, DEO stands against the tide of fast fashion, offering high-quality apparel that lasts. Future-proof designs empower you to embrace their identity as a follower of Jesus, ensuring you will have something to wear that represents you authentically. Combining contemporary graphics and fits, DEO is catching the eye of this generation, with one of our models saying, “My mates are gonna go wild for this stuff”.